MODERN TRADE MANAGEMENT AND MERCHANDISING TRAINING FOR FMCG

Saturday 10th  & Sunday 11th October 2020

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COURSE OUTLINE

Click on the outline to expand courses

An Overview of Product Development

  • Market Resarch and Concept Development
  • Business and Use Case Analysis
  • Product Requirement
  • Project Management
  • Solution Design
  • Building the Solution
  • Road-to-Market

Strategy and Planning

  • Defining your strategic objectives, understand your own value position, crafting a compelling value differentiation
  • Define your market- Obtaining data-led insights on Market size, Market demand and market share
  • Strategic market assessment- Market attractiveness and competitive advantage
  • Evaluating development options- Create or outsource, partner selection criteria, operational models

Project Planning

  • Product pricing
  • Value based product pricing
  • Cost modeling and forecasting
  • Cost model development and product forecasting
  • Product and business requirements
  • Business and  product requirements documents structure and sample PRD

Ideation & Viability Projection

  • Concept development and ideas screening
  • Ideation and concept development, project screening and prioritisation
  • Viability study- How to conduct product viability study

The Lean Methodology & Cost Effective Product Innovation

  • The Lean Concept
  • the Pillars of Lean
  • Application of Lean to product innovation
  • The Elimination, Subtraction, Division and Multiplication template to Innovation Engineering
  • Creativity Vs Innovation
  • Logical Vs Lateral Thinking

Understanding The Agile Landscape

  • Route-to-Market-Modelling
    • Design tools and tips
    • PoC, ITIL, solution architecture templates
    • Finalising product build
    • Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms…
    • Technical solution build
    • Finals processes, technical guide, OSS/BSS
    • Product readiness testing (technical, commercial and operational)
    • Product launch
    • Launch activities, presentations
    • Product lifecycle
    • Performance management & reporting

    Leadership and staff choice, portfolio planning, marketing planning and budget

Ideation & Viability Projection

  • Concept development and ideas screening
  • Ideation and concept development, project screening and prioritisation
  • Viability study- How to conduct product viability study

Project Planning

  • High level project planning
  • Project resources, project management
  • Business case
  • Business case structure and writing
  • Detailed project financial analysis, cost factors, revenue factors
  • Project integration management, scope management, time management, cost, communications, risk, procurement, quality
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