Key Account Management for Retail Sales Development
Duration
3 Days Training
Designed For
Sales Professionals, Sales Managers,
CEOs, Entrepreneurs in the retail &
FMCG
sectors
Delivery Format
This course will be
delivered virtually/Physically
Focuses on how to leverage key account
management for retail sales development
starting with the understanding and
description of key accounts.
Course explains
the several classes of key accounts and the
principles for working with and through them
to grow market share, distribution channels
and brand visibility.
Key Account Management for Retail Sales Development (KMR) Course Modules
What is Key Accounts Management?
Differentiating KAM from Sales and Distribution
The Roles of Key Accounts Managers
Basics and Instruments of Successful and Modern KAM
Pillars of Strategic Key Account Growth
Understanding Customer Co-creation
Managing KA as Business Growth Consultants
Key Account Management for Retail Sales Development Course Module
What is Key Accounts Management?
Differentiating KAM from Sales and Distribution
The Roles of Key Accounts Managers
Basics and Instruments of Successful and Modern Key Account Management
Pillars of Strategic Key Account Growth
Understanding Customer Co-creation
Managing KA as Business Growth Consultants
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
1
+
Sales & Business Professionals
1
+
Companies Trained
1
+
Sectors
1
+
Director Level Faculty
1
%
Customer Satisfaction