COURSE OUTLINE
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An Overview of Product Development
- Market Resarch and Concept Development
- Business and Use Case Analysis
- Product Requirement
- Project Management
- Solution Design
- Building the Solution
- Road-to-Market
Strategy and Planning
- Defining your strategic objectives, understand your own value position, crafting a compelling value differentiation
- Define your market- Obtaining data-led insights on Market size, Market demand and market share
- Strategic market assessment- Market attractiveness and competitive advantage
- Evaluating development options- Create or outsource, partner selection criteria, operational models
Project Planning
- Product pricing
- Value based product pricing
- Cost modeling and forecasting
- Cost model development and product forecasting
- Product and business requirements
- Business and product requirements documents structure and sample PRD
Ideation & Viability Projection
- Concept development and ideas screening
- Ideation and concept development, project screening and prioritisation
- Viability study- How to conduct product viability study
The Lean Methodology & Cost Effective Product Innovation
- The Lean Concept
- the Pillars of Lean
- Application of Lean to product innovation
- The Elimination, Subtraction, Division and Multiplication template to Innovation Engineering
- Creativity Vs Innovation
- Logical Vs Lateral Thinking
Understanding The Agile Landscape
- Route-to-Market-Modelling
- Design tools and tips
- PoC, ITIL, solution architecture templates
- Finalising product build
- Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms…
- Technical solution build
- Finals processes, technical guide, OSS/BSS
- Product readiness testing (technical, commercial and operational)
- Product launch
- Launch activities, presentations
- Product lifecycle
- Performance management & reporting
Leadership and staff choice, portfolio planning, marketing planning and budget
Ideation & Viability Projection
- Concept development and ideas screening
- Ideation and concept development, project screening and prioritisation
- Viability study- How to conduct product viability study
Project Planning
- High level project planning
- Project resources, project management
- Business case
- Business case structure and writing
- Detailed project financial analysis, cost factors, revenue factors
- Project integration management, scope management, time management, cost, communications, risk, procurement, quality
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