We help banks, insurers, wealth managers, lenders and fintechs turn client conversations into consistent, measurable growth























Customers now do more research, ask more questions, and expect more from the people they deal with. Your sales team needs to know how to respond and still deliver on its targets

Customers want solutions that fit their needs, but teams can still lead with products instead of the right questions
Good prospects go cold when teams don't follow up quickly, qualify properly, or know what to do next
Teams often have opportunities within their existing customer base but don't know how to identify and grow them
Teams are expected to bring in new business, grow existing accounts, and retain customers at the same time
Financial services sales training is designed for companies that desire to be at speed with the changes in the selling of financial services.


The need for financial and banking service providers to continuously provide their customers with seamless and easy-to-use financial services has heightened since the pandemic. There has also been a growing distrust of financial companies and their services.
Today, banking and financial services providers have to transform their operations to ensure a continuous improvement in customer experience and the adoption of modern technology.
We provide practical training and coaching that helps your sales team find better opportunities, have better customer conversations, and grow existing accounts

We help your team understand customer needs and recommend the right solutions
We help your team build stronger relationships and find more opportunities within existing accounts


We Improve how your team handles prospecting, follow-up, meetings, and sales activities
We give sales managers the skills to coach their teams and improve performance

We tailor our training and coaching to your products, customers, sales process, and the way your team works
We have a full suite of training modules tailored to help improve your company’s sales and margins. We help generate more leads and turn them into paying customers
Working with a coach can be the difference between success and failure in financial sales. We coach your teams ourselves or teach your managers to unleash your team’s potential
We give your team clear tools and guides for prospecting, customer meetings, follow-up, and account growth
Our training is tailored to the different teams, customers, and sales environments across financial services
We help relationship managers and sales teams win new customers and grow existing accounts
We help sales teams win more business and grow customer and merchant accounts
We help advisors build trust, understand client needs, and grow their book of business
We help your team have better customer conversations and sell the right cover with confidence.
We help distribution teams build stronger relationships and grow institutional and retail business
We help teams find the right opportunities, qualify customers, and move deals forward
We work with your team from the first conversation through training, practice, and ongoing coaching
We study your sales conversations, pipeline data and coaching gaps
We build the training around your team, roles, products, and sales process
Your team works through real customer conversations and sales situations
We work with your team and managers to improve performance
Your team leaves with a clearer way to find opportunities, handle customers, manage sales, and grow accounts

Your teams ask better questions, understand customer needs, and recommend the right solutions

Your teams know what to do from the first lead to the next meeting and final follow-up

Teams spend more time on the right prospects and know how to move good leads forward

Your teams learn how to find new opportunities within existing customer relationships

Your teams learn how to use digital and other sales channels to reach and serve more customers

Your managers know how to coach their people, spot gaps, and help the team improve
"Attending a sales training with the Academy was a great eye opener specifically on what it takes to sell at good pricing in spite of customer objections and harsh competition. I never knew before now that price meant nothing."
"Bunmi’s approach to sales training is practical and result-oriented. I will hire Bunmi again and again because his approach gave us results!"
"Attending the Sales Master Class was clearly one of my best career decisions. By applying the principles shared by Bunmi Jembola I moved from being a rookie in sales to being able to now close multi million naira deals all on my own!"
Practical frameworks and guides used by leading sales organizations across Africa. Download free
A complete, ready-to-customize sales playbook framework used by top-performing sales teams across Africa
A 50-point diagnostic tool to identify exactly where your sales process is breaking down and costing you revenue
The six levers that drive sustained revenue growth and how to prioritize them for your specific business
A practical toolkit for sales managers including coaching templates, pipeline review frameworks, and team development guides
Yes, SalesRuby Academy designs customized corporate sales training tailored specifically to your company’s financial products, target market, and buyer personas. Before training begins, we audit your sales pipeline and build custom role-plays, scripts, and sales playbooks aligned with your business targets
SalesRuby Academy offers practical, revenue-driven sales training programs specifically designed for banks, FinTechs, insurance companies, and asset management firms in Nigeria. We train relationship managers and B2B sales teams on prospecting high-net-worth clients, cross-selling complex financial products, handling price objections, and closing high-value corporate deals
SalesRuby teaches value-based selling frameworks that enable financial sales reps to win accounts without relying on discounts or lower interest rates. We train your staff to communicate total ROI, build executive trust, and position your financial products as high-value solutions to corporate clients
SalesRuby Academy offers flexible training options including in-person corporate trainings, live interactive online cohorts, and self-paced digital modules
Talk to our team about your sales goals, current challenges, and the training and coaching your people need

Assess your sales organization, identify the gaps limiting growth, and build a practical 90-day action plan with the 2026 Revenue Growth Blueprint
Identify the capability gaps affecting your distributors, key accounts, modern trade, retail and field sales performance
Let’s discuss your sales challenges, business goals, and growth priorities.