FMCG Sales Training

Course Overview

The FMCG industry is a fast-paced, rapidly changing industry and, as such, presents a unique set of challenges. The sales environment is becoming more and more competitive while your sales team is not able to hit their quota. Because of this change, your team needs to have good selling skills and be able to protect the future of your FMCG business.

Your salespeople can no longer sit back and wait for deals to appear on a poster. They need to be proactive in finding prospects, selling higher, and winning sales.

This FMCG Sales training course will give you and your team practical and up-to-date skills and strategies to help you build stronger relationships with retailers, manage all aspects of their stock, and improve your sales performance.


FMCG Sales Training Course Expected Outcome

Delegates will be able to do the following by the end of this FMCG Sales course :

  • Comprehend FMCG selling principles
  • Understand your consumers’ needs and provide the finest answers
  • Understand how to build stronger client relationships that result in increased sales
  • Gain a competitive advantage through a better understanding of your markets.
  • Improve critical FMCG abilities such as shelf space, management, and promotion
  • Make the best use of one’s time
  • Be able to form mutually beneficial alliances with your retailers.

Boost Sales Skills of your Team

From prospecting and consultative selling to negotiating and closing, your sellers need the right skills to succeed in sales. We offer a full suite of sales training programs to give your team the skills they need to consistently find and win new business.

Build a Team of Top Performers

To succeed in retail/FMCG sales, you need your team to bring their A-game day in and day out. We’ll help you build a team of top performers and a culture of sales success so you don’t just meet your sales goals—you consistently beat them

Leveraging Key Accounts

A huge untapped opportunity in many retail/FMCG companies is growing existing accounts. We’ll teach your sellers how to successfully cross-sell and upsell the full set of your company’s capabilities and grow your accounts.

Our Approach

Bespoke Sales Training

We have a full suite of training modules tailored to help your company's sale and margins. We help generate more leads and turn them into paying customers

Sales Coaching

Working with a coach can be the difference between success and failure in retail sales. We can coach your tams ourselves or teach your sales managers to unleash the sales potential of your team

Sales Process Improvement and Consulting

Where should you focus to make significant improvements in sales performance? Where do your growth opportunities lie? We will help you uncover your greatest opportunities for sales growth and put a plan in place to realize those opportunities

Industry Leaders We've Worked With

Would you like us to train you and your team?
Reach out to our consultant

salesruby academy sales training