Insurance sales professionals require a range of skills to position the value of products that are intangible, complex, and abstract. These challenges are intensifying as the industry experiences ongoing changes like:
• The emergence of fast, affordable digital solutions
• The focus on value by current buyers
• The demand for increasingly personalized solutions
Overcoming these modern insurance sales challenges means developing an equally modern approach to selling. Insurance agents need sales training to learn to deliver customer-centric solutions that address underlying needs more effectively than competitors. Success comes from understanding the buyer’s journey, reaching all stakeholders, and shaping perceptions of value. These sales skills are particularly important for insurance organizations positioning multiple products and services, each consisting of several parts.
SalesRuby Academy’s sales training for insurance teams equips insurance sales professionals to do so by:
• Applying the challenger approach to closing insurance deals
• Positioning a differentiated value proposition that goes beyond premiums and payouts
SalesRuby’s optimization process means that insurance sales training empowers professionals with specific, actionable insights on how to develop the insurance selling skills that are relevant to their world
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