Key Account Management for Retail Sales Development

Duration

3 Days Training

Designed For

Sales Professionals, Sales Managers,
CEOs, Entrepreneurs in the retail &
FMCG sectors

Delivery Format

This course will be
delivered virtually/Physically

Focuses on how to leverage key account
management for retail sales development
starting with the understanding and
description of key accounts. 

Course explains
the several classes of key accounts and the
principles for working with and through them
to grow market share, distribution channels
and brand visibility.

Key Account Management for Retail Sales Development (KMR) Course Modules

What is Key Accounts Management?

Differentiating KAM from Sales and Distribution

The Roles of Key Accounts Managers

Basics and Instruments of Successful and Modern KAM

Pillars of Strategic Key Account Growth

Understanding Customer Co-creation

Managing KA as Business Growth Consultants

Key Account Management for Retail Sales Development Course Module

What is Key Accounts Management?

Differentiating KAM from Sales and Distribution

The Roles of Key Accounts Managers

Basics and Instruments of Successful and Modern Key Account Management

Pillars of Strategic Key Account Growth

Understanding Customer Co-creation

Managing KA as Business Growth Consultants

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
1 +
Sales & Business Professionals
1 +
Companies Trained
1 +
Sectors
1 +
Director Level Faculty
1 %
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