RTM Excellence & Modern Trade Excellence Course
Learn Efficient Ways of Product Distribution in Retail
Faculty
About Route to Market Excellence and Modern Trade Excellence Course (REMTE)
The SalesRuby certified sales course has been designed for sales professional and intending sales people who want to achieve cutting edge professionalism with regards to their approach to work.
Simply put, you will be learning the strategic advantages of modern trade and how to employ Modern Trade in your Route-to-Market plans. Core principles of modern trade marketing are espoused as well as core merchandising strategies in Modern trade.
This sales professional certification course is intended for:
- Professionals having at least 5 years of experience in FMCG
- FMCG business owners who are looking to learn the strategies for growing a retail brand from the bottom up
- Senior Professionals looking to upskill
- Territory Sales Manager, Area Sales Managers or Regional Sales Managers who are leading other sales executives and want to create the pathway for their growth and substantially enhance their capabilities.
Register now to Join the Next Cohort
Hear From Our Past Participants
Suleiman AbdulSalam
Sales Manager, ADDOSSER MFB.
“Attending the Sales Master Class was clearly one of my best career decisions. By applying the principles shared by Bunmi Jembola I moved from being a rookie in sales to being able to now close multi million naira deals all on my own.!”
Michael Idiaye
Sales Manager AXA Mansard Insurance plc.
“Attending a sales training with the Academy was a great eye opener specifically on what it takes to sell at good pricing in spite of customer objections and harsh competition. “I never knew before now that price meant nothing.”
Samuel Ogbuokiri
BUSINESS MANAGER – JMC INTERNATIONAL
The training was worth it, and was more than just a sales training session. As a leader, I am determined to take extreme ownership of my team, listen to them more.
Kayode O.
Branch Manager, WEMA Bank
“Bunmi’s approach to sales training is practical and result-oriented. I will hire Bunmi and his SalesRuby team again and again because their approach gave us results.!”
Route to Market and Modern Trade Excellence Course Modules
Introduction to Modern Trade Management
Learn the core pillars in modern trade management across industries.
Effective Salesforce Management
Participants will learn the best team structure to employ as well as the most
cost-effective ways to deploying your sales force.
Conducting RTM Assessment
Participants will learn the core elements in Route to Market Assessments across
major pillars of assessment.
RTM Strategy and Design
Strategy is the central theme of RTM excellence. Every participant will be introduced to the right framework for crafting and deploying strategy.
RTM Implementation and Execution
After the right strategies have been devised it is often the case that laser-focused is still required to sell any semblance of success. Participants will learn the right approach to implementing and executing the strategies already designed with a view to achieving overall success and resource efficiency.
Lean Solutions in RTM Execution
Resource efficiency is critical in RTM Excellence. More than anything, Lean methodologies is central from logistics to sales execution and even distributor management in guaranteeing overall brand profitability. Participants will learn how to deploy the lean model in RTM execution.
Introduction to Modern Trade Management
Effective Salesforce Management
Understanding Market Geography
Understanding Market Demographics
Distributor Assessment & Partnership
Industry Competition Analysis
Merchandising Excellence in Modern Trade Management
Optimization of RTM Execution
Strategic Route Mapping
Conducting RTM Assessment
RTM Strategy and Design
Winning Across the Range in Modern Trade
Journey Towards Success
Delivery Mode/How It Works
Intensive Online Learning
Multiple Class Activities and Assignment
Compulsory Real-Time Sessions
End Session Presentation
Course Work
End Session Exam
Faculty
Bunmi Jembola
CEO SalesRuby
Philip Edafiogho
Chief Commercial Officer at Daphil Logistic Nigeria
Modules
Introduction to Modern Trade Management
Implementation Of Plan
Understanding Market Geography
Understanding Market Demographics
Distributor Assessment & Partnership
Industry Competition Analysis
Leveraging clustered sales
Optimization of RTM Execution
Strategic Route Mapping
Our Impact in 6 years
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CUSTOMBER SATISFACTION
Enable Your Team For Optimal Performance
Companies We’ve Trained
Brands and businesses that have trusted us for training, sales academy courses and more
