RTM Excellence & Modern Trade Excellence Course

Learn Efficient Ways of Product Distribution in Retail

Faculty

About Route to Market Excellence and Modern Trade Excellence Course (REMTE)

The SalesRuby certified sales course has been designed for sales professional and intending sales people who want to achieve cutting edge professionalism with regards to their approach to work.

Simply put, you will be learning the strategic advantages of modern trade and how to employ Modern Trade in your Route-to-Market plans. Core principles of modern trade marketing are espoused as well as core merchandising strategies in Modern trade.

This sales professional certification course is intended for:

Professionals having at least 5 years of experience in FMCG
FMCG business owners who are looking to learn the strategies for growing a retail brand from the bottom up
Senior Professionals looking to upskill
Territory Sales Manager, Area Sales Managers or Regional Sales Managers who are leading other sales executives and want to create the pathway for their growth and substantially enhance their capabilities.

Hear From Our Past Participants

Route to Market and Modern Trade Excellence Course Modules

Introduction to Modern Trade Management

Effective Salesforce Management

Understanding Market Geography

Understanding Market Demographics

Distributor Assessment & Partnership

Industry Competition Analysis

Merchandising Excellence in Modern Trade Management

Optimization of RTM Execution

Strategic Route Mapping

Conducting RTM Assessment

RTM Strategy and Design

Winning Across the Range in Modern Trade

Modules

Introduction to Modern Trade Management

Implementation Of Plan

Understanding Market Geography

Understanding Market Demographics

Distributor Assessment & Partnership

Industry Competition Analysis

Leveraging clustered sales

Optimization of RTM Execution

Strategic Route Mapping

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