Retail & FMCG Training

Industry-Specific Training

Retail and FMCG
Sales Training

Master effective modern day Retail & FMCG merchandising and route to market (RTM) strategies designed to accelerate growth.

Certified Curriculum

Expert Led

FMCG Business Owner in Warehouse

Operational Excellence

Transforming retail supply chains

Impact

Boost Sales Velocity

Fast Moving Consumer Goods Sector Challenges

The FMCG sector is undergoing a monumental transition, moving from traditional open markets (which once accounted for over 90% of sales) to formal shopping venues. This shift is driven by a growing middle-class and new consumer behaviors.

Simultaneously, new B2B e-commerce platforms (like Trade Depot and Omnibiz), the rapid expansion of modern trade, and rising distribution costs are forcing organizations to rethink their entire strategy. Salespeople must evolve with new skills and a deeper understanding of the sector to thrive.

Video Carousel

Our Solutions to Your Problems

Key Solutions &
Value We Offer

Master a modern Retail Strategy for the new market landscape.
Optimize Retail Distribution for B2B e-commerce and modern trade.
Implement effective Retail Marketing to reach new consumer segments.
Drive business growth through excellence in Field Execution.
Strengthen leadership with Field Execution Management skills.

We offer personalized training and certification courses for individuals or businesses that wish to improve their sales and revenue generation in the FMCG Sector.

Learn to Sell Like a Professional

FMCG Sales Training Interaction

FMCG Sales Training Course
Expected Outcomes

By the end of this comprehensive course, your delegates will be equipped to:

Consumer Insights

Understand your consumers' needs deeply and provide the finest, most relevant answers and solutions.

Client Relationships

Master the art of building stronger client relationships that directly result in increased sales volume.

Competitive Advantage

Gain a distinct edge over competitors through a superior, data-driven understanding of your markets.

Critical FMCG Skills

Improve core abilities such as shelf space optimization, category management, and trade promotion.

Time Optimization

Learn structured strategies to make the absolute best use of field time and resources.

Retailer Alliances

Form mutually beneficial, long-term strategic alliances with your key retailers and partners.

Help My Sales Team Meet Their Target

Some of our FMCG Focused courses include

This FMCG Sales training course will give you and your team practical and up-to-date skills and strategies to help you build stronger relationships with retailers, manage all aspects of their stock, and improve your sales performance.

Effective Field Sales Execution

Modern Trade Marketing

Route To Market Training

Accelerate Your Retail & FMCG Success

Our training goes beyond theory to provide the practical tools your team needs to dominate the shelf and the market.

Boost Sales Skills of Your Team

From prospecting and consultative selling to negotiating and closing, your sellers need the right skills to succeed in sales. We offer a full suite of sales training programs to give your team the skills they need to consistently find and win new business.

Build a Team of Top Performers

To succeed in retail/FMCG sales, you need your team to bring their A-game day in and day out. We’ll help you build a team of top performers and a culture of sales success so you don’t just meet your sales goals—you consistently beat them.

Leveraging Key Accounts

A huge untapped opportunity in many retail/FMCG companies is growing existing accounts. We’ll teach your sellers how to successfully cross-sell and upsell the full set of your company’s capabilities and grow your accounts.

I want to 300X my FMCG Sales

Our Approach

A holistic methodology designed to transform your sales organization from the ground up.

01

Bespoke Sales Training

We have a full suite of training modules tailored to help improve your company’s sales and margins. We help generate more leads and turn them into paying customers.

02

Sales Coaching

Working with a coach can be the difference between success and failure in retail sales. We coach your teams ourselves or teach your sales managers to unleash the sales potential of your team.

03

Process Improvement

Where should you focus to make significant improvements? We help you uncover your greatest opportunities for sales growth and put a plan in place to realize those opportunities.

Help me train my sales team

Trusted by Industry Leaders

We have partnered with top-tier FMCG and retail brands to drive sales excellence.

What They've To Say

"Attending a sales training with the Academy was a great eye opener specifically on what it takes to sell at good pricing in spite of customer objections and harsh competition. I never knew before now that price meant nothing."

MI

Michael Idiaye

Sales Mgr., AXA Mansard Insurance PLC.

"Bunmi’s approach to sales training is practical and result-oriented. I will hire Bunmi again and again because his approach gave us results!"

KO

Kayode O.

Branch Manager, Wema Bank

"Attending the Sales Master Class was clearly one of my best career decisions. By applying the principles shared by Bunmi Jembola I moved from being a rookie in sales to being able to now close multi million naira deals all on my own!"

SA

Suleiman AbdulSalam

Sales Mgr., Addosser MFB

Would you like us to train you and your team?
Reach out to our consultant