Retail and FMCG
Sales Training
Effective modern day Retail & FMCG merchandizing and route to market (RTM) strategies
Fast Moving Consumer Goods
The FMCG sector is gradually witnessing a monumental departure and transition from the traditional way of reaching the target audience, to a formal shopping venues. Prior to now, more than 90% of the FMCG products are being distributed and sold through the open market.
However, the shopping drift for fast-moving consumer goods are transitioning towards more formal outlets.And this is largely supported by the growing middle-class and the changing consumers shopping behaviour. Due to this, dynamic and ever- changing sector. Salespeople who will thrive in this sector, must be versatile, have the requisite knowledge and skill. And an in-depth understanding of the sector and of course, evolve in their selling approach.
There are a number of distribution models that are impacting FMCG in Nigeria and Africa. For instance the introduction of the B2B Commerce distribution platforms like Trade Depot and Omnibiz.The rapid expansion of modern trade.The digitization of traditional trade and the heightening costs of distribution is forcing organizations to rethink their distribution models so they can be more efficient in the allocation of resources.
We have a number of FMCG and Retail-focused training options that would accelerate the growth of your business. Some of these options are focused on Retail Strategy, Retail Distribution, Retail Marketing, Field Execution and Field Execution Management.
FMCG Sales Training Course Expected Outcome
Delegates will be able to do the following by the end of this FMCG Sales course :
- Comprehend FMCG selling principles
- Understand your consumers’ needs and provide the finest answers
- Understand how to build stronger client relationships that result in increased sales
- Gain a competitive advantage through a better understanding of your markets.
- Improve critical FMCG abilities such as shelf space, management, and promotion
- Make the best use of one’s time
- Be able to form mutually beneficial alliances with your retailers.
Fill the form below to get started
Some of our FMCG Focused courses include
This FMCG Sales training course will give you and your team practical and up-to-date skills and strategies to help you build stronger relationships with retailers, manage all aspects of their stock, and improve your sales performance.
Boost Sales Skills of your Team
From prospecting and consultative selling to negotiating and closing, your sellers need the right skills to succeed in sales. We offer a full suite of sales training programs to give your team the skills they need to consistently find and win new business.
Build a Team of Top Performers
To succeed in retail/FMCG sales, you need your team to bring their A-game day in and day out. We’ll help you build a team of top performers and a culture of sales success so you don’t just meet your sales goals—you consistently beat them
Leveraging Key Accounts
A huge untapped opportunity in many retail/FMCG companies is growing existing accounts. We’ll teach your sellers how to successfully cross-sell and upsell the full set of your company’s capabilities and grow your accounts.
Our Approach
Bespoke Sales Training
We have a full suite of training modules tailored to help your company's sale and margins. We help generate more leads and turn them into paying customers
Sales Coaching
Working with a coach can be the difference between success and failure in retail sales. We can coach your tams ourselves or teach your sales managers to unleash the sales potential of your team
Sales Process Improvement and Consulting
Where should you focus to make significant improvements in sales performance? Where do your growth opportunities lie? We will help you uncover your greatest opportunities for sales growth and put a plan in place to realize those opportunities
Industry Leaders We've Worked With
WHAT THEY'VE TO SAY
Would you like us to train you and your team?
Reach out to our consultant