Retail/FMCG Courses
The majority of FMCG products today are in mature phases, with a high level of competition in each category and very low margins. Companies have to organise and restructure large brand portfolios to address very different consumer needs, with limited opportunities to find new niches. Consumers are overinformed and barraged by too many stimuli, limiting the impact of even the best marketing communication strategies.
Key Lessons and Value
- Understand the market dynamics and consumer behaviour within the Retail/FMCG market.
- Determine the appropriate market segment, target the right audience and position your brand/product to gain competitive advantage
- Learn how to use ROI to optimize marketing spend
- Design scenario planning for marketing plan development
- Conduct a brand portfolio review and strengthen your brand identity
Who Should Attend
- Experienced individuals who manage FMCG sales activities in diverse fields
- Working professionals seeking to change career, job or industry to sales related field
- Individuals who meets the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
INDUSTRY LEADERS WE HAVE TRAINED
WHAT THEY'VE TO SAY
"Attending a sales training with the Academy was a great eye opener specifically on what it takes to sell at good pricing in spite of customer objections and harsh competition. I never knew before now that price meant nothing."
Michael Idiaye
SALES MGR., AXA MANSARD INSURANCE PLC.
"Bunmi’s approach to sales training is practical and result-oriented. I will hire Bunmi againand again because his approach gave us results.!"
Kayode O.
BRANCH MANAGER, WEMA BANK
"Attending the Sales Master Class was clearly one of my best career decisions. By applying the principles shared by Bunmi Jembola I moved from being a rookie in sales to being able to now close multi million naira deals all on my own.!"
Suleiman AbdulSalam
SALES MGR., ADDOSSER MFB.