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Retail & FMCG


The majority of FMCG products today are in mature phases, with a high-level of competition in each category and very low margins. Companies  have to organise and restructure large brand portfolios to address very different consumer needs, with limited opportunities to find new niches. Consumers are overinformed and barraged by too many stimuli, limiting the impact of even the best marketing communication strategies.

Key Lessons and Value

Who Should Attend

Companies we have trained

What they have to say