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RTM Excellence & Modern Trade Excellence Course

Learn Efficient Ways of Product Distribution in Retail 

About Course

Modules

Delivery Mode

Faculty

About Route to Market Excellence and Modern Trade Excellence Course (REMTE)

The SalesRuby certified sales course has been designed for sales professional and intending sales people who want to achieve cutting edge professionalism with regards to their approach to work.

Simply put, you will be learning the strategic advantages of modern trade and how to employ Modern Trade in your Route-to-Market plans. Core principles of modern trade marketing are espoused as well as core merchandising strategies in Modern trade.

This sales professional certification course is intended for:

  • Professionals having at least 5 years of experience in FMCG
  • FMCG business owners who are looking to learn the strategies for growing a retail brand from the bottom up
  • Senior Professionals looking to upskill
  • Territory Sales Manager, Area Sales Managers or Regional Sales Managers who are leading other sales executives and want to create the pathway for their growth and substantially enhance their capabilities.

Register now to Join the Next Cohort

Date: June 28 - July 14, 2023

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Hear From Our Past Participants

Suleiman AbdulSalam Sales Manager, ADDOSSER MFB.

"Attending the Sales Master Class was clearly one of my best career decisions. By applying the principles shared by Bunmi Jembola I moved from being a rookie in sales to being able to now close multi million naira deals all on my own.!"

Michael Idiaye Sales Manager AXA Mansard Insurance plc.

"Attending a sales training with the Academy was a great eye opener specifically on what it takes to sell at good pricing in spite of customer objections and harsh competition. "I never knew before now that price meant nothing."

Samuel Ogbuokiri BUSINESS MANAGER - JMC INTERNATIONAL

The training was worth it, and was more than just a sales training session. As a leader, I am determined to take extreme ownership of my team, listen to them more.

Kayode O. Branch Manager, WEMA Bank

"Bunmi’s approach to sales training is practical and result-oriented. I will hire Bunmi and his SalesRuby team again and again because their approach gave us results.!"

    Route to Market and Modern Trade Excellence Course Modules

    Introduction to Modern Trade Management

    Learn the core pillars in modern trade management across industries.

    Effective Salesforce Management

    Participants will learn the best team structure to employ as well as the most
    cost-effective ways to deploying your sales force.

    Conducting RTM Assessment

    Participants will learn the core elements in Route to Market Assessments across
    major pillars of assessment.

    RTM Strategy and Design

    Strategy is the central theme of RTM excellence. Every participant will be introduced to the right framework for crafting and deploying strategy.

    RTM Implementation and Execution

    After the right strategies have been devised it is often the case that laser-focused is still required to sell any semblance of success. Participants will learn the right approach to implementing and executing the strategies already designed with a view to achieving overall success and resource efficiency.

    Lean Solutions in RTM Execution

    Resource efficiency is critical in RTM Excellence. More than anything, Lean methodologies is central from logistics to sales execution and even distributor management in guaranteeing overall brand profitability. Participants will learn how to deploy the lean model in RTM execution.

    Introduction to Modern Trade Management

    Effective Salesforce Management

    Understanding Market Geography

    Understanding Market Demographics

    Distributor Assessment & Partnership

    Industry Competition Analysis

    Merchandising Excellence in Modern Trade Management

    Optimization of RTM Execution

    Strategic Route Mapping

    Conducting RTM Assessment

    RTM Strategy and Design

    Winning Across the Range in Modern Trade

    Journey Towards Success

    Delivery Mode/How It Works

    Intensive Online Learning

    Multiple Class Activities and Assignment

    Compulsory Real-Time Sessions

    End Session Presentation

    Course Work

    End Session Exam

    Faculty

    Bunmi-Jembola

    Bunmi Jembola

    CEO SalesRuby

    Philip Edafiogho

    Philip Edafiogho

    Chief Commercial Officer at Daphil Logistic Nigeria

    Modules

    Introduction to Modern Trade Management

    Implementation Of Plan

    Understanding Market Geography

    Understanding Market Demographics

    Distributor Assessment & Partnership

    Industry Competition Analysis

    Leveraging clustered sales

    Optimization of RTM Execution

    Strategic Route Mapping

    Our Impact in 6 years

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    SALES & BUSINESS PROFESSIONALS

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    COMPANIES TRAINED

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    SECTORS

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    DIRECTOR LEVEL FACULTY

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    CUSTOMBER SATISFACTION

    Enable Your Team For Optimal Performance

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