RTM Excellence & Modern Trade Excellence Course

Learn Efficient Ways of Product Distribution in Retail 

About Course

Modules

Delivery Mode

Faculty

About Route to Market Excellence and Modern Trade Excellence Course (REMTE)

The SalesRuby certified sales course has been designed for sales professional and intending sales people who want to achieve cutting edge professionalism with regards to their approach to work.

Simply put, you will be learning the strategic advantages of modern trade and how to employ Modern Trade in your Route-to-Market plans. Core principles of modern trade marketing are espoused as well as core merchandising strategies in Modern trade.

This sales professional certification course is intended for:

  • Professionals having at least 5 years of experience in FMCG
  • FMCG business owners who are looking to learn the strategies for growing a retail brand from the bottom up
  • Senior Professionals looking to upskill
  • Territory Sales Manager, Area Sales Managers or Regional Sales Managers who are leading other sales executives and want to create the pathway for their growth and substantially enhance their capabilities.

Register now to Join the Next Cohort

Date: November 26, 2022

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Route to Market and Modern Trade Excellence Course Modules

Introduction to Modern Trade Management

Learn the core pillars in modern trade management across industries.

Effective Salesforce Management

Participants will learn the best team structure to employ as well as the most
cost-effective ways to deploying your sales force.

Conducting RTM Assessment

Participants will learn the core elements in Route to Market Assessments across
major pillars of assessment.

RTM Strategy and Design

Strategy is the central theme of RTM excellence. Every participant will be introduced to the right framework for crafting and deploying strategy.

RTM Implementation and Execution

After the right strategies have been devised it is often the case that laser-focused is still required to sell any semblance of success. Participants will learn the right approach to implementing and executing the strategies already designed with a view to achieving overall success and resource efficiency.

Lean Solutions in RTM Execution

Resource efficiency is critical in RTM Excellence. More than anything, Lean methodologies is central from logistics to sales execution and even distributor management in guaranteeing overall brand profitability. Participants will learn how to deploy the lean model in RTM execution.

Introduction to Modern Trade Management

Effective Salesforce Management

Understanding Market Geography

Understanding Market Demographics

Distributor Assessment & Partnership

Industry Competition Analysis

Merchandising Excellence in Modern Trade Management

Optimization of RTM Execution

Strategic Route Mapping

Conducting RTM Assessment

RTM Strategy and Design

Winning Across the Range in Modern Trade

Journey Towards Success

Delivery Mode/How It Works

Intensive Online Learning

Multiple Class Activities and Assignment

Compulsory Real-Time Sessions

End Session Presentation

Course Work

End Session Exam

Faculty

Bunmi-Jembola

Bunmi Jembola

CEO SalesRuby

Philip Edafiogho

Philip Edafiogho

Chief Commercial Officer at Daphil Logistic Nigeria

Modules

Introduction to Modern Trade Management

Implementation Of Plan

Understanding Market Geography

Understanding Market Demographics

Distributor Assessment & Partnership

Industry Competition Analysis

Leveraging clustered sales

Optimization of RTM Execution

Strategic Route Mapping

Certificate Is Awarded Based On:

  • Course Completion
  • 70% Score In Mid-Term Exams
  • 70% Score In Mid-Term Assignments

Our Impact in 6 years

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SALES & BUSINESS PROFESSIONALS

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COMPANIES TRAINED

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DIRECTOR LEVEL FACULTY

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